Differentiating a company through smart business phones

According to a recent report by Inc.com, the number one strategy business owners need to observe in order to retain customers entails differentiating the company from its competitors. By creating strong brand awareness for a particular attribute, for instance, companies can carve out an identity in the minds of consumers. While this strategy takes time to develop and implement, business owners can start by adopting initiatives that will help certain aspects of their business excel.

For example, poor customer service can be one of the things that drives even dedicated customers away. Business owners know this, because as consumers we tend to remember negative experiences for far longer than we retain positive feelings toward a product or service. Business owners and managers should keep this in mind when deciding whether to upgrade the business phones their call centers utilize.

By choosing to switch to high-quality VoIP business phones, owners could give their employees the tools they need to provide customers with the services in a helpful and authoritative manner. For instance, the latest business phones allow workers to be mobile without losing their access to the data that could turn an unhappy customer into the business’ biggest fan. While this may seem like an added expense, by being able to tout new technology to clients, business owners could impress partners.

In the Inc.com article, Geoffrey James tells a story of how he lost a million-dollar client to an competitor simply because they were able to offer an impressive service the client didn’t even know if it would use.

When choosing a VoIP provider, companies may want to look for a partner with nationwide services, especially if they have more than one location. By obtaining their San Francisco and Chicago phone systems, companies could move toward integration at a greater speed and ensure that their call centers are all equipped with up-to-date customer information when they need it most.