How Can Your Office Technology Make Your Customers Love You More?

Most companies operate with the goal of customer satisfaction in mind, but all too many fail to measure up. Gaining the trust of your customers and making positive impressions on them is a full-time job. Many factors need to work together in perfect harmony to succeed. For example, you can have the best, most reliable employees on your team, but it won’t matter at all to your customers if they are difficult to get in touch with due to office technology.

There are a lot of ways that the technology you use in your office affects what your customers think of your company as a whole. Here are a few ways to improve your technology to, in turn, improve your customer satisfaction.

1. Use a Multi-Faceted E-Mail Service
What happens if employees call out for the day? What happens if your e-mail styles aren’t compatible with the platforms your recipients are using? Where do those emails go? If you upgrade your e-mail systems and center them in the cloud, a lot of potential mishaps could be avoided. Cloud-based e-mail services will allow employees to check their e-mails from their home computers or cell phones.

2. Upgrade those Business Phones
Everyone has experienced this at least once: calling a company, asking to speak to a specific person regarding a specific concern, and then having your call passed from employee to employee until they find the right person to talk to you. Even worse is when after all that, you are put on a never-ending hold or sent straight to voicemail. It’s frustrating, and it really colors your opinion of that company. An automated service desk will make sure that calls are always being sent to the right people and always being answered.

3. Enable Fax by E-Mail
It’s important to have a service that allows you to send faxes by e-mail, especially if you don’t have or can’t often be near your fax machine. If a client needs an invoice right way or a partner needs something signed, you can send a fax from your computer or even from your phone. You no longer have to make people wait, which allows your business to run smoothly and customers to get what they want when they want it.

Businesses should be built around customer experience. But it’s easy to forget its importance as you build your business. These few tactics will help improve your customer experience and build a business generation engine around customer service.

Have you tried any of these tactics? How have they worked? What have you done to improve your customers’ experience?

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