Making a small business look polished and spread out with VoIP solutions

In a 1993 cartoon published by The New Yorker, staff member Peter Steiner created an image with the now famous line “On the internet, nobody knows you’re a dog.”

While this may seem a like silly comparison to small businesses, the adage could actually solve some of the logistical problems facing small business owners. While many small businesses may have the capacity to serve their customers better than larger competitors, they may lack the personnel or resources to communicate those points of differences to consumers effectively.

However, by utilizing IP-based communications like VoIP telephony systems, a small business can mask the actual size of its enterprise and utilize elements of the VoIP service to exponentially inflate the perceived size (and consequently the legitimacy and professionalism) of the company.

For example, it is easy to imagine that a small business owner has plenty of pressing responsibilities that need to be handled outside of the primary office place. In previous generations this was a major issue as a call could come in through the owner’s business line, leaving it to sit on an answering machine until the owner returns some time later.

However, with VoIP systems, it does not matter whether a business owner is on vacation, at home or in another country because an automated attendant can process basic caller information and relay that data instantaneously to the proper official regardless of location. Consequently, customers are less likely to become frustrated at a lack of response, mitigating concerns that communications errors will push them to a competitor.

Therefore, simple processes like call forwarding and automated attendants afforded through VoIP make a business seem more polished, cohesive and spread out.

For small business owners interested in adopting VoIP solutions for these reasons, a national provider of business phone systems such as CTI Technology can tailor a program to the specifics of individual corporate functions. As such, on the internet, no one will know that you only have three full-time staff members.

Therefore, simple processes like call forwarding and automated attendants afforded through VoIP make a business seem more polished, cohesive and spread out.