Business owners and executives are always looking to get ahead. That’s why many are quick to jump on the latest technologies that can offer them the ability to communicate with clients and customers like never before. However, according to a new report by Weber Shandwick and Forbes, many companies haven’t gone the full mile to build a distinctive social identity that can appeal to users.
For the survey, the companies surveyed close to 2,000 executives in 50 countries across the world. What it found was that while 87 percent of these individuals have pushed hard for their companies to adapt to social media technology, around 84 percent say their brand is not up to the standards set by the companies that are seeing big gains from this outlet.
“There is a disconnect between theory and reality when it comes to socializing a brand,” Chris Perry, president of digital communications at Weber Shandwick, said in a press release. “All too often, brand managers clamor for the latest and greatest application and new technology, bypassing the need for clear business objectives, a true social orientation and programs that deliver real value to brand communities.”
Even though social media can be helpful, many customers develop negative ideas about a company from other interactions. For instance, customers that have a bad experience with a help line representative may be less likely to use a particular product or service, and as a result, be more likely to voice their concerns on social networks.
One solution for this problem is for business owners to invest in VoIP business phones. This technology allows even small companies to adapt high-quality services such as call waiting, call forwarding and video conferencing, all of which can increase positive communications between customers and partners.
Article on: Report indicates many businesses are struggling with social media
by CTI Technology
Even though social media can be helpful, many customers develop negative ideas about a company from other interactions.