The benefits of “masked complexity” in the cloud

As technology usage becomes more and more globally widespread, new challenges arise for both consumers and developers. While tech consumers are becoming increasingly savvy at adapting to new software and e-platforms, developers must be sure that upgraded or newly released services are not so complex that the consumer cannot understand how to use it properly.

For example, according to a 2008 article featured in Wired Magazine, mobile users in Japan reportedly favor feature-heavy devices rather than simple ones. However, the article states that while “many [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Japanese] phones would do Captain Kirk proud, most of the features are hard to use or not used at all” because “n many cases, phones in Japan are far too complex for users to master.”

Interestingly, obstacles presented by overly complex technology can often times be overcome through cloud computing services. According to a recent study by the IBM Institute for Business Value on the power of the cloud, many business leaders appreciate the “masked complexity” inherent to cloud computing.

Because important upgrades and maintenance in the cloud can be undertaken through the backend of applications without ever affecting the end user’s experience, products or services can increase in sophistication without risking user confusion surrounding a new interface.

Xerox capitalized on the idea of masked complexity with the company’s “Cloud Print” service that allows a client’s employees to print content from virtually any location. But, though cloud printing comprises a high level of technical detail, users never experience an increase in complexity, ultimately broadening the potential scope of the product’s user base.

Considering the many benefits masked complexity affords a business, it would be wise for a company’s decision makers to consult with a provider of VoIP telephony systems that can also offer cloud computing solutions. These cloud solutions will make advanced products more user-friendly, increasing accessibility and likely overall revenue.

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