Unified Communications market moving quickly, remains powerful business tool

The last few months have seen a number of innovations in the unified communication (UC) market. ShoreTel released version 13, Avaya brought Aura conferencing 7.0 and a collaborative cloud platform with VMware and Microsoft integrated Skype with their UC platform Lync. The industry is growing and bringing many features and benefits to an array of industries.

A new column from UCStrategies contributor Jon Arnold, examines the announcements and draws some conclusions as to what it means for the future of business.

“This market continues to move faster than either buyers or sellers can adapt, but UC is too empowering for businesses to ignore,” wrote Arnold. “Times of flux can be great opportunities – especially where UC’s value proposition is far from entrenched – and the next wave could just as well come from outside the usual suspects as from the inner circle we’re all familiar with.”

Arnold went on to say that the increase in system change can be a positive sign. Continued tweaking signals improvement. In the end, unified communications, according to Arnold, is not about adding more tools and toys for employees to use, but about collaboration between professionals.

Even with the tinkering, there can be cause for concern. With the number of options available, it can be difficult for IT decision makers to figure out which avenue to traverse, especially as many UC solutions will continue to be updated and new additions, even after implementation.

Deploying a unified communication solution brings a number of positive affects for companies of all sizes. By partnering with an IT service provider like CTI Technology, businesses can ensure they are implementing a solution that can grow with their needs.

The last few months have seen a number of innovations in the unified communication (UC) market.