The entertainment and media industries have undergone a huge shift. In former generations, big entertainment corporations had every part of their operation vertically integrated. The major studios had a staff of individuals that transitioned from project to project and all the technology was owned in house.

However, today that dynamic has completely fallen apart, and nowadays most entertainment companies have a very small staff and a large body of various freelancers who skip between companies doing whatever jobs come along.

Consequently, the IT model of the business has totally changed. With the staff working on a specific project likely dispersed all over the world, owning the technology to undertake these tasks would present an enormous burden with regard to the media storage and separate delivery to hundreds of disjointed platforms that would be necessary.

Moreover, without a specific internal staff, entertainment companies handling all their own IT operations generate huge bandwidth charges by sending material all over the globe to freelancers for pre- and post-production work.

As such, many modern entertainment groups today are turning to managed IT services to develop more flexible and cost-effective cloud computing solutions. Thus, rather than a studio having to purchase technology for every individual shoot, IT consultants can handle the process as an individual service and handle all implementation, security and management.

The crux of this issue is nicely laid out in an article published by ZDNet: “The capitalization of IT assets … can now be shifted to flexible operating expenses that stop when the production ends and flex with the popularity waves of the content in distribution.”

Considering this dynamic, entertainment companies that want to handle their IT processes with optimal cost effectiveness can do so by turning to a national IT services provider such as CTI Technology that can offer cloud support and ongoing maintenance.

Article on: Entertainment companies evolving into the cloud

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The entertainment and media industries have undergone a huge shift. In former generations, big entertainment corporations had every part of their operation vertically integrated.