Which would you prefer for a business conversation – face-to-face, on the phone or through text messaging? Any seasoned sales person would say face-to-face. In person meetings add a different layer to conversation. Aside from being more personal because you can actually see the person you are speaking to, the ability to read body language is also very important.

Frost and Sullivan – a growth partnership company – released a recent white paper that examines the importance in todays business world of a video conferencing system.

"Research clearly shows that people understand more when they see people speaking, rather than just listening to their voices or exchanging thoughts via text-based messaging and e-mail," reads the report. "In an increasingly complex and global marketplace, giving users the ability to read facial expressions and body language via video conferencing helps employees overcome language and cultural barriers, while deepening personal and business relationships."

The white paper goes on to say that video conferencing can address some of the biggest challenges facing organizations today. As remote workforces grow and employees find themselves in every corner of the globe, video conferencing can help create a single, collaborative team.

When partnered with a unified communication solution, video conferencing can also help reduce production time, respond to new opportunities, deliver more engaging customer services and lower operation costs while increasing productivity.

By partnering with an experienced IT consulting firm like CTI Technology, businesses can ensure their network is ready to add a video conferencing solution. A video system requires additional bandwidth to work properly and without an audit of the current network, the setup could be grounded before it has the chance to take off.

Article on: Video conferencing helps answer today’s business challenges

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When partnered with a unified communication solution, video conferencing can also help reduce production time, respond to new opportunities, deliver more engaging customer services and lower operation costs while increasing productivity.